McDonald’s® Introduces New McCafé Frozen Strawberry Lemonade With a Text-to-Donate Campaign to Benefit Local Charity


San Diego Customers Who Donate $5 or More to Ronald McDonald House Charities® of San Diego Can Receive a Coupon to Try McDonald’s Newest McCafé Drink For Free

SAN DIEGO – Apr. 11, 2011 –San Diego County McDonald’s restaurants are supporting their charity of choice Ronald McDonald House Charities of San Diego by raising funds through a text-to-donate campaign that also introduces the newest blended ice beverage on the McCafé menu – Frozen Strawberry Lemonade.

McCafé Frozen Strawberry Lemonade is a tart and surprisingly sweet twist on an old favorite. This refreshing blend of frozen lemonade and strawberry swirl is made to order, and builds upon the existing line of McCafé beverages. This new menu innovation is available in small (12 ounces), medium (16 ounces) and large (22 ounces).

Starting April 11, customers can text RONALD to 20222 to donate $5 or more to the Ronald McDonald House of San Diego and opt-in to receive a mobile coupon good for one free 12-ounce McCafé Frozen Strawberry Lemonade.* To redeem the coupon, customers can simply show the coupon on their phone to the attendant at the cash register or the drive thru at participating San Diego County McDonald’s through May 31.

"McDonald’s has a long history of giving back to the community, which is why we are excited to utilize new technology in a way that will benefit our preferred charity and the families that rely on the Ronald McDonald House for comfort in difficult times," said Phil Palumbo, president of the McDonald’s Owner/Operator Association of San Diego County.

Funds raised through this text-to-donate campaign will help support the Ronald McDonald House of San Diego, which serves as a home away from home for families with seriously ill or injured children being treated at San Diego-area hospitals. The new home, built in 2009, features 47 guest suites and a family care center. In 2010, the charity helped more than 20,000 family members with children in local hospitals.

McDonald’s USA, LLC is the leading foodservice provider in the United States, serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 90 percent of McDonald’s San Diego restaurants are independently owned and operated by local franchisees. For more information on San Diego County McDonald’s restaurants, visit www.sdmcdonalds.com.


*Valid only at participating McDonald’s locations. Offer expires five days after mobile coupon is received. Offer valid while supplies last. One coupon per customer, per visit. Participation may vary. Message and Data rates may apply. Message frequency: No more than 10 messages per month. Must be the account holder or have account holder permission to participate. Campaign/service is compatible with most handsets. To unsubscribe at any time simply text MCSTOP to 74016. For help, please send HELP to 74106 or contact us at info@mymccafesd.com