San Diego and South San Francisco, Calif. – Nov. 10, 2014 – As part of McDonald’s ongoing dedication to children’s nutrition and well-being, San Diego County McDonald’s restaurants are joining with the California Milk Advisory Board to highlight the certified, 100 percent Grade A milk sourced exclusively from California dairies available in the San Diego restaurants’ Happy Meal milk jugs.
The promotion – an extension of McDonald’s “Commitments to Offer Improved Nutrition Choices,” which aims to make nutritious choices convenient and accessible – will highlight the wholesome beverage option through point-of-sale materials at 111 San Diego McDonald’s locations and by featuring the Real California Milk seal on 8 oz. milk jugs sold in San Diego County.
The partnership also includes distribution of 1.6 million milk coupons for customers to save $0.55 off Real California Milk at grocery stores or other retailers. The milk coupons will be distributed in the restaurants and through direct mail to San Diego County residents.
“We’re proud of the wholesome options we provide to our customers and their families, and McDonald’s is continually looking for ways to increase our customers’ access to fruit, vegetables or low-fat dairy,” said Bob Sutherland, president of the San Diego County McDonald’s Owner/Operator Association. “By partnering with California dairy producers to help educate our customers on the quality options available on our menu, we can help families and children make informed choices in keeping with balanced lifestyles.”
“California dairy producers are dedicated to making wholesome food and beverage options available to families at every eating occasion,” said John Talbot, CEO of the California Milk Advisory Board. “This partnership gives consumers access to nutrient-rich milk from California farms when they eat out and shop for home.”
The Real California Milk seal means a dairy product is made with 100 percent California milk from one of California’s more than 1,500 dairy farm families. Ninety-nine percent of California dairies are family owned.
McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. Customers can now log online for free at any of the more than 12,000 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.SDMcDonalds.com, or follow San Diego McDonald’s on Twitter for updates on our business, promotions and products.
About the California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s more than 1,500 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information and to connect with the CMAB through social media, visit RealCaliforniaMilk.com, like at Facebook.com/RealCaliforniaMilk, view videos at YouTube.com/RealCaliforniaMilk, follow at Twitter.com/RealCalifMilk and Instagram.com/RealCalifMilk and pin at Pinterest.com/RealCalifMilk
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