McDonald’s Shares Lovin’ With San Diego Customers

Some Lucky Customers Will Be Able To Pay For Their Food Or Beverage With Simple Acts of Lovin’
Lovin
SAN DIEGO – Feb. 2, 2015 – McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the U.S.

Customers who enter participating McDonald’s restaurants* in the San Diego area at randomized, predetermined times between Monday, Feb. 2 and Saturday, Feb. 14 from 6 a.m. to 6 p.m. local time each day will be selected at random to participate. Once a selected customer has completed his or her order and presented a method of payment, the restaurant Guest Service Manager, or Lovin’ Lead, will explain that McDonald’s is doing something special that day, and the customer will be given the option to pay for his or her order with an act of Lovin’ instead. For instance, breakfast might cost a friendly fist bump to the crew member on duty, lunch could be paid for with a call to a loved one and dinner could go for a compliment**.

“McDonald’s is in a unique position to bring a little more lovin’ to our customers,” said Deborah Wahl, chief marketing officer for McDonald’s USA. “We’re on a journey to change the relationship and conversation, and Pay with Lovin’ is a direct way for us to engage with our customers. We believe that a little more Lovin’ can change a lot.”

McDonald’s is encouraging people to share their Lovin’ experiences and join the conversation by following San Diego County McDonald’s on Twitter and Facebook.

About McDonald’s

McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit mcdonalds.com, or follow us on Twitter and Facebook.

NO PURCHASE OR ORDER NECESSARY. Begins 2/2/15, ends 2/14/15. Subject to Official Rules available at participating restaurants and at mcdonalds.com/pwlrules. Not available in Drive Thru. See Rules for complete details, eligibility, restrictions, prize information, ARVs, odds and how to participate without purchase. Void where prohibited. Sponsor: McDonald’s USA, LLC, Oak Brook, IL 60523.

* Drive Thru not included

** Examples only